A NEW DEVIL'S DICTIONARY: SAMPLE 0010

Happy new year, and welcome back to this series of excerpts from my new Devil's Dictionary, a compendium of words and phrases (ab)used in Silicon Valley.

Ideal - (n)
That which a visionary exchanges for tenure.

Ideal Client Profile  ICP - (n)
Conceptual tool used to showcase the limitations of the imagination of your team.

Ideate - (v)
How those unaccustomed to thinking imagine that others conceive of ideas.

Impact - (n)
Used synonymously for measurable effect and for performative affect. 

Implement - (n)
A general purpose name for any tool whose actual name is not particularly important, like a whatchamacallit, a thingy, or that guy from Sales.

Implemented - (adj)
A descriptor for ideas that have been realized and are now in cue to be overridden by management.

In flight - (adj)
Associated with that brief period between the ground delays in two different airports.

Thanks for reading, Please come on back for more next week!